BRANDS 4 FRIENDS
Art Direction & Production
For the 10th anniversary of Brands4Friends, we designed a complex hero image using a collage technique inspired by the four elements. The elements fire, water, air and earth were combining with the animal and plant species to create images that inspire juxtaposed sensations. These images were combined within a unique selection of banner designs, which were used during the anniversary campaign. Because we wanted to use the elements in their natural form, we had to find ways of cutting and arranging them together with products pasted into organic shapes.
This combination of four-dimensional visuals with the Brands4Friends celebrative outlook portrayed the observer-client as a magical-mythical and versatile being.