Agency

TBWA

Client

WORLD VISION

Art Directior

ELIZA KARMASALO

Headquarter

HELSINKI

Web

WWW.WORLDVISION.COM

For the WORLD VISION PROJECT 4000, I was asked to design logo, which was then implemented across different medias. The campaign task was to find 4000 new customers to contribute with fundraising. The funds were planned for children living in third world countries. Each funraiser would become “Godfather” of one child and this funds would contribute for clothing, school material or other needed goods, such as water and medicine. This was long ongoing project for which we also created macthing web site and handwritten and illustrated ads.