Agency
BRANDS 4 FRIENDS
Creative Director
ALEXANDER LIPSIUS
Art Directior
ELIZA KARMASALO
Headquarter
BERLIN
Web
WWW.B4F.DE
I have designed Newsletters, banners and gif animations for various international retailers, which are part of the Brands for Friends commerce. The Newsletters have specific layout guidelines applied, depending on campaign and season. The material was either curated and photographed by the Brands for Friends or provided by the retailer’s brand. The process of producing newsletters itself is not creative, but it requires swift layouting skills, basic retouching knowledge and sense of the current fashion and design trends.