Agency

BRANDS 4 FRIENDS

Creative Director

ALEXANDER LIPSIUS

Art Directior

ELIZA KARMASALO

Headquarter

BERLIN

Web

WWW.B4F.DE

I have designed Newsletters, banners and gif animations for various international retailers, which are part of the Brands for Friends commerce. The Newsletters have specific layout guidelines applied, depending on campaign and season. The material was either curated and photographed by the Brands for Friends or provided by the retailer’s brand. The process of producing newsletters itself is not creative, but it requires swift layouting skills, basic retouching knowledge and sense of the current fashion and design trends.