Art Director & Production
ELIZA KARMASALO, GABBY VALDESPINO
We created web page design for global group of companies operating in the fitness, nutrition and beauty field. The task was to design innovative and simple design, which served as showcase for all the presented companies. Dividing the web page structure into two functional sides by using human brain as metaphor of the Left Brain Side- organised and Right Brain Side- creative. Using three dimensionality in the landing page opening video was decided to create small opening story of the RSG Group world. This short opening film, would lead the viewer through the main brain sides and selected projects. The film would also serve as navigation through the functionality of the web site.
Having to split the wire frame in two, was complicated process of usability decisions. The Footer was created to be the main navigator, serving as orientation on which side the user is. We were aiming for light background to create space and give the elements lightness. In order to create distinction between the sides, we decided to define the right (brain) side through colour. We designed simple template structures for the ordinary pages, which the client could use to develop and use further. The RSG Group page was complex task, which was designed to evolve, while bringing joyful user experience.