Agency
UNITED DIGITAL GROUP
Client
WOLFORD
Creative Director
NICOLA BAUMANN
Art Director
ELIZA KARMASALO
Headquarter
BERLIN
Web
WWW.UDG.DE
For Wolford, Germany we created social media campaign inspired by the art work “Valentina” by Guido Crepax. The campaign used Valentina testimonials and offered awards. We designed microsite with the contest rules and Instagram site with participant’s gallery under the #wolfordfashiongirl. The idea was to have posted photographs of female or male wearing Wolford garments.