Production Art Director
Arla milk products are popular in every northern European fridge. I was assigned as production designer for the new brand package and logo designs for Eva- processed cheese spreads and cooking blocks. For the Eva cheese spread series we created new logo inspired by cousine made by Cheffs. Our choice for main color, which was black. Black is not very common as color in the food industry, unless we are considering gourmet packaging. We wanted to create cheese package series with distinct photography, rich in colour framed in opulent black.
My role for the package adoption for Power Cow children desserts, was to enchance the color and typography. When working with package refreshment, I have learned that small details to change take a lot of consideration, time and testing. Nothing in the packaging world is simple and materials play major role. Changing only a colour of the foils was actually large project by itself.