There are 151 Instrumentarium stores in Finland and 20 in Estonia. They offer the expertise of opticians and optical sellers in addition to other optical knowledge. For several months I was assigned to work on various materials and campaigns for Instrumentarium Finland. We designed series of books, which were offered to the customers to check the quality of their reading glasses.

This reading campaign included classical Finnish literature pieces for which I developed series of classically designed books. We invited illustrator to create image for one of the most popular Finnish novels “The seven brothers”. This full spread illustration became our campaign key image used in the largest Finnish tabloid “Helsinki Sanomat”. I was also responsible for developing interior design concept for the Instrumentarium optical stores. This concept included architectural scale model and displays with mood images and large typographical elements.