Tell is a digital start up therapy platform for neurogenic speech disorders. The aim of the TELL project is the first implementation of digital biography work in individual and group sessions to improve the quality of life of people with aphasia. The project was initiated in 2020 and I was requested to create simple brand guides, while leaving space for future development.
Designing the logo for the digital platform included two versions, with full length title and only shortening. The entire text was incorporated into simple design, where the letter “T” from TELL was only defined with distinct shape and color. Three brand colors were introduced in the creation of the style guides. Extra complimentary color hues were added in the composing of the web page. The first steps of the project were to provide simple and easily accessible design work, which could be later further developed. Implementation of therapy management, reminder calendar, diagnosis and such analog instruments, are some of the future planned digital instruments.
When working on start up projects, I take into consideration if the UI/UX will be used internally, between b2b or also b2c. In this case, when we have collaboration between patient and therapist, the interface design aim was to serve in modest and practical way.