Agency
TBWA
Client
WHISKAS
Creative Director
PHILIP BORSCHARDT
Typography
ELIZA KARMASALO
Headquarter
BERLIN
Web
WWW.WHISKAS.DE
Handwritten and adapted typographical illustrations for Whiskas brand. The task of this Whiskas campaign was to integrate copy with matching typography inside the logo outlines. To create simple and readable typography we matched the copy style with typography characters that resemble the given emotion.
The campaign was used throughout different medias from tabloids, tv to outdoor ads.
