In 2019 as an Art Director for POLAVIS GmbH, I was given the solely responsibility to rebuild their Brand Design. The task included online and offline medias and full reconstruction of their Brand Guidelines.
POLAVIS GmbH develops outstanding eHealth products and stands for permanent digital networking. We provide support for hospitals and the consistent digital integration of their patients.
In order to create consistency, I begun with the refreshment of the logo by creating structured guidelines. This supporting design manual incorporated all different channels such as App, web site and social media. New color map was introduced with variety of gradients, key visual and photographic style guides. The aim was to create distinctive look and feel to their brand, while leaving space for growth. Additional logos, animated banners, brochures, videos, pavilions, eBook and Podcast were created as well.
The main task was to recreate the web page within Word Press, with new template and style. Our marketing team begun with restructuring the wireframe and rebuilding the strategy. My task was to introduce the software products and complicated network system in refined way. We wanted to limit the use of icons and drawing style images, introducing instead a new style of infographics and photography. All images were considered to match the primary brand blue color, by adding light bluish hue. I continue to further develop the POLAVIS brand, by improving consistently the quality and finding better solutions on how to present best their vision.